1,000 Individually Unique Letterpress Business Cards
To coincide with the launch of my new website, I decided a fresh batch of business cards were in order. In a performance entitled “Uniformity Is A Myth,” I created over 1,000 individually unique letterpress business cards using 24 type faces, 14 types of paper, over 13 different shades of ink, and all with alternating backgrounds / layouts. The process was grueling (and I never want to set my name and contact information in type ever again) but the result was delightful! There are some combinations that I think turned out better than others, but then again what I might think could be completely different from the person I’m handing the card to! Now whenever I offer someone my business card, I get to ask them to choose their favorite and learn a little bit about their taste in color, design, and type!